The Lego Business History

The Lego company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He battled to make payments in the depths of the Great Depression, but the miniature prototypes he previously made of things like ironing boards and ladders had superb potential because children’s toys. This individual named the corporation Profano after two Danish words, leg and godt, which means “play well. ”

In 1958, he made the iconic profano brick with tubes inside that makes it interlock to lego bits. This groundbreaking innovation changed distinguishly the company and allowed that to grow at an surprising pace.

By the 1960s, Lego had widened its international reach and began making toys within license in North America via an arrangement with luggage manufacturer Samsonite. The business also started selling sets with all the parts should build a particular model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Town (later has been renowned Profano City), and FabuLand.

In the early 1970s, Lego needed a dramatic step forward with its introduction of Lego numbers that had movable arms and legs. The company likewise began using more plastic material and launching larger blocks for youngsters, a series called Duplo. In the eighties, Lego’s sales grew at an amazing rate of ten percent every year, despite overall model industry product sales growth slowing.

Today, Seglar is a massive global company with profits of above $5. almost 8 billion and one of the most https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider/ coveted brands in the world, ranking best on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. However it still seems less such as a ruthlessly commercial giant plus more like an older family good friend.

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